How to grow a travel Instagram account

Are you in the process of starting your own travel company? Or do you have a passion for travel that you want to share with others? Whatever your situation, building a travel Instagram account is a great way to connect with potential customers and like-minded people. Instagram is a platform full of inspirational and eye-catching imagery, making it ideal for those in the travel industry.

While posting a few photos and videos may seem straightforward, creating a successful strategy that will help to grow your account is far from easy. That’s why we’ve put together our top tips for building a strong community of followers, to help you become known as one of the best travel Instagram accounts on the platform.

Make engagement your main goal

As with all types of profiles, the best travel Instagram accounts make engagement their top priority. While having hundreds of thousands of followers may sound like the dream scenario, there’s little value in it if none of them actively engage with your account. That’s why it’s important to create a community of real, authentic followers that interact with your travel Instagram by liking, commenting and saving your content. If you’re struggling for ways to engage with your followers, there are a few things you can do – including making conversation using stickers on stories, writing detailed travel captions for your Instagram posts and giving a ‘sneak peek’ into your life by sharing your experiences. This personal touch goes a long way!

Time your posts consistently

One of the best ways to keep your followers engaged with your travel Instagram account is to post consistently. You may have read that posting once per day is an effective strategy, but there’s not one rule to follow that works for everybody. In fact, it’s important to come up with a posting schedule that suits you and your account. Consider how much time you can spend on it, the frequency of posts your followers will like and how much high-quality content you have to offer. After all, you should prioritize quality over quantity. Don’t feel obliged to churn out three posts per day just for the sake of it – instead focus on creating strong, engaging content your followers will enjoy.

Use travel hashtags

If you want to grow your follower numbers, a good tactic is to use relevant travel hashtags on Instagram posts. There are many benefits to doing this, but one of the main ones is that they can help your posts reach users who may not have interacted with your account before. By increasing your visibility, you can encourage more people to engage with your posts and follow your account. It’s likely that using travel hashtags on Instagram will also drive more likes, comments and shares – it’s a win-win! You should spend some time looking into hashtags that will work best for you and include a mix of popular and branded or personalized ones.

Focus on creating premium content

To make your travel Instagram account stand out from the competition, you need to post premium content. This means taking photos or creating videos that will really capture the attention of people scrolling on the app. If you don’t already, it may be worth getting some high-quality equipment like cameras, software and a laptop that will help you to do this. You should also put a plan in place to help you create the content you need depending on your objectives. For instance, if posting action-packed videos of fun activities around the world is your aim, do some research on the best destinations and plan your trips accordingly.

Connect with Instagram travel influencers

Another great way to grow your follower numbers and boost the visibility of your account is connecting with well-established Instagram travel influencers. For instance, liking and commenting on their posts with positive messages will not only be seen by their followers, but could also spark a conversation in their comments section. This will help your account to be seen and heard, but the key is to get across your brand’s personality and keep it authentic. Always avoid spamming the posts of Instagram travel influencers and don’t leave unrelated self-promotional comments, as this is unlikely to have the desired effect.

Delve into your data for insights

If you’re keen to grow your travel Instagram account, you need to know what’s working for you… and what isn’t. The best way to find this out is to get to grips with the data behind your posts, for instance looking at which gained lots of likes, comments and shares. This will help you figure out what content performs best with your followers – so you can focus on creating similar posts in future. It also means you can see what didn’t quite achieve the engagement you’d expected, allowing you to identify areas where you can improve.

Now that you’ve taken in our top tips for growing your travel Instagram account, it’s time to turn your attention to creating eye-catching content! It’s likely you’ll have plenty of ideas of pictures and videos you’d like to capture on your travels, so let our luxury private jets get you where you need to be. We fly to 187 countries across the globe – so whether you’re planning a trip to the beautiful east coast of Australia, the cobbled streets of Italy or the sun-drenched beaches of Thailand, we can get you there in style.

Not only will you enjoy a luxurious and comfortable journey on board our private aircraft; you’ll also be able to work on your travel Instagram account during your trip. As our flights are private, you’ll have the peace and quiet to capture moments of your journey onboard or edit and upload content using our WiFi. Why not plan your next adventure with us by getting in touch with our team today?

Other stories