New report reveals the preferences of the business elite and wealthy fliers

Wealth-X and VistaJet Present

The Jet Traveler Report: The Global Perspective on Who Flies Privately and How

Today Wealth-X, the global leader in wealth information and insight, and VistaJet, the first and only global private aviation company, have released the first customer-centric analysis on the private aviation industry. The Jet Traveler Report: The Global Perspective on Who Flies Privately and How provides unique insight into the profiles of private fliers around the globe, how they fly and what is most important to them.

To download the complete report, please click here

Private aviation is growing. But the global UHNW population and the world’s fleet are not rising at the same rate, highlighting that not everyone who flies privately on a regular basis owns a plane. Most of the growth comes from an increase in other flying solutions, including membership programs, fractional ownership and on-demand chartering, allowing individuals access to a fleet of private jets at their convenience.

Wealth-X leveraged its international database of dossiers on UHNW individuals (with a net worth of $30 million or greater) to profile passengers using different methods to fly. The voice of the flier has been brought to life in the report through in-depth interviews with experts, to discover how they travel and why.

To compare the different types of fliers, The Jet Traveler Report classifies the UHNW travelers into three groups:

By identifying who these individuals are and understanding how and why they fly, we gain a clear understanding of the choices facing them and the typologies that exist in the market. It doesn’t always come down to a simple matter of personal wealth – in fact, many owners are also members of private flying programs.

Winston Chesterfield, Director, Wealth-X Custom Research

As business leaders and the UHNW population are presented with a vast array of options, VistaJet and Wealth-X have identified five key factors that influence how they choose to fly:

  1. Maximizing time
  2. Control
  3. Perceptions of safety
  4. Mitigating risk
  5. Perceived value

Each flying solution has subsequently been objectively assessed against these requirements, to create an index that provides a streamlined approach to compare flying options from the customer’s perspective.


Key findings of the report include:

At VistaJet, we place our customers at the core of everything we do. When a Member joins our Program, we begin building a preference profile, which we continue to enrich on every flight. It might sound obvious, but the infrastructure required to deliver the level of service that our customers expect on every flight, across 187 countries, 1,600 airports on 24 hours’ notice, is incredibly sophisticated. The notion of service has also evolved – it may be about the entertainment on board when traveling with children or it might be about solutions to ensure the utmost privacy during business meetings. Each flight is different, and customers require maximum flexibility whilst experiencing the highest level of service.

Ian Moore, Chief Commercial Officer at VistaJet

The Jet Traveler Report answers the question of who flies privately and how to identify the key typologies of private flyers, including those who look for complete control, those who want to be seamlessly connected anytime, and the occasional flier. The report also includes a look at the most important macro trends that will shape the private jet industry – the future of business aviation is looking buoyant, but not all will share equally in its growth.

As a result of 14 years of investment and development, VistaJet is one of the most technologically integrated companies in business aviation. In addition to its flagship Program membership, VistaJet’s new digital solution, Direct, offers customers a fully integrated end-to-end service via its app and website. Following an investment from Rhône Capital last year, VistaJet has become one of Europe’s top five – and Malta’s first – Unicorn, with its equity valued in excess of $2.5 billion. The company is well placed to capture even more market share by offering global coverage and consistent unparalleled service.

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