VistaJet sets European roadshow in motion with powerful start in Sweden

VistaJet, the first and only global private aviation company and part of the Vista group, has completed the opening stage of its 2025 Nordic and Eastern European roadshow in Sweden, engaging journalists, corporate leaders, entrepreneurs, and family offices on the future of business travel. The roadshow underscored why private aviation is increasingly seen not as a luxury, but as a vital tool for productivity, connectivity, and growth.

A smarter model for Swedish decision-makers

VistaJet offers guaranteed access to a floating fleet of over 270 aircraft, in as little as 24 hours’ notice. Its subscription-based Program membership gives clients flexible availability of super-midsize through to ultra-long-range aircraft without the cost and complexity of owning a jet.

“Sweden’s business community values efficiency, transparency, and global reach, Our ownership-free Program aligns perfectly with this mindset — giving corporates and investors guaranteed access to the right aircraft anywhere in the world, without the cost or complexity of owning a jet. Time saved with VistaJet isn’t just convenience — it’s capital deployed and deals closed. ”

Mats Leander, VistaJet’s President of the Nordics and Eastern Europe.

Market momentum across the Nordics and Eastern Europe

The Nordics are among Europe’s most resilient economies, with combined GDP projected to grow 2.4% in 2025 despite wider Eurozone headwinds. Sweden is also a hub of private wealth, with more than 520 centi-millionaires and over $1.1 trillion in assets under management according to Knight Frank in a Henley & Partners report. Private aviation usage reflects this strength according to WingX data –– Sweden ranked eighth in Europe for private jet flights in the first half of 2025, up 7% year-on-year.

Eastern Europe is also undergoing rapid economic transformation. Foreign direct investment into Central and Eastern Europe (CEE) rose 14% in 2024, driven by technology, manufacturing, and energy sectors. New investment corridors now link Warsaw, Bucharest, and Prague with the Middle East, Africa, Southeast Asia, and U.S. tech hubs.

““More companies are recognizing that mobility isn’t just a cost — it’s a competitive advantage, From Swedish family offices managing cross-border portfolios to Eastern European scale-ups raising global capital, decision-makers need aviation solutions that keep pace with their ambitions and growth. ”

Mats Leander, VistaJet’s President of the Nordics and Eastern Europe.

Growth across all regions

While the global private aviation market declined by 1% in 2024, VistaJet flight hours increased by 5%. In Europe, demand for VistaJet Program membership rose by 16% in the first half of 2025 compared to the same period in 2024.

This reflects a broader shift among executives and investors away from asset-heavy jet ownership toward the agile Vista business model. Representing around 5% of the total global market, Vista’s floating fleet is increasingly appealing to a new generation of clients seeking efficiency, transparency, and flexibility —especially in a market with an estimated 24,000 underutilized private jets worldwide.

Global reach with local impact

As part of the Vista Members’ fleet of over 270 aircraft, VistaJet’s Bombardier Global 7500 — with the largest international fleet of these ultra-long-range jets — enables non-stop flights such as Stockholm–Singapore in 17 hours, allowing executives to work uninterrupted and avoid multiple layovers. Popular shorter-haul routes, such as Stockholm–Geneva or London–Paris, are easily served by the Challenger 350, supporting further cross-border commerce and investment.

The company also contributes to local economies by working with Swedish and Nordic suppliers for catering, transport, and ground services, sustaining jobs and supporting infrastructure development at regional airports.

Efficiency, sustainability, and innovation

VistaJet operates one of the most utilized fleets in business aviation, averaging 890 flight hours per aircraft compared to an industry average of under 250 in 2024. Its floating fleet model reduces repositioning flights, driving higher efficiency and consistent service worldwide, allowing aircraft to be deployed wherever demand arises, anytime, anywhere.

The company is also at the forefront of sustainable business aviation. Vista has been working for over a decade on its sustainability commitments and has a dedicated in-house sustainability team to ensure these efforts translate into measurable impact. Initiatives to date include the use of sustainable aviation fuel (SAF), robust carbon offset programs, and transparent emissions reporting.

“Our approach reflects where business aviation is heading — more efficient, more global, and more responsible, Swedish and Eastern European executives are leading this shift, favoring a flexible model over ownership, and choosing partners that combine performance with a clear commitment to sustainability.”

Mats Leander, VistaJet’s President of the Nordics and Eastern Europe.

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