Not everyone can fly private, but for those who can, VistaJet is betting they’d be happy to ride share private planes. And they are not alone. In this “Uber of the Sky” category are startups Wheels Up, Jet Smarter, and Net Jets, to name a few. Thomas Flohr, chairman and founder of VistaJet, joins Cheddar to explain why his company stands out from the rest.

Currently, VistaJet is valued at $2.5 Billion after a $150 million cash injection from Rhône Capital, compared to competitors like Wheels Up, which is valued at $1 billion.

Flohr also explains why he was hesitant to enter the U.S. market with this product, but is now seeing a 90% retention rate of customers.