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Please find some general guidance on VistaJet branding below. Did we miss anything? Is there anything else you need to know about our brand? Feel free to contact us.

Logo

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Winglet

The winglet should only be used as a branding reminder.

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Winglet variation

The green winglet is a delicate nod to VistaJet's environmental commitments.

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Logo integrity

Incorrect

Do not use a pixelated logo.

Incorrect
 

Do not distort the logo.

Incorrect
 

Do not place the logo at an angle.

Partnerships

Both partner and VistaJet logos should be aligned at the top and bottom. There should be spacing of double the width of the VistaJet 'V' between each logo.

Colors

Primary colors

Red
RGB 198, 12, 48
HEX #C60C30
CMYK 00, 100, 80, 05
Grey
RGB 116, 118, 120
HEX #747678
CMYK 00, 00, 00, 55
White
RGB 225, 255, 255
HEX #ffffff
CMYK 0, 0, 0, 0

Secondary colors

These shades can be used in backgrounds, icons and other supplementary design elements.

Red
RGB 69, 0, 9
HEX #B00016
CMYK 0, 100, 88, 31
Red
RGB 76, 36, 41
HEX #C35C69
CMYK 0, 53, 46, 24
Charcoal
RGB 29, 29, 29
HEX #4A4A4A
CMYK 0, 0, 0, 71
Grey
RGB 227, 227, 228
HEX #E3E3E4
CMYK 0, 0, 0, 11
Off-white
RGB 249, 249, 249
HEX #F9F9F9
CMYK 0, 0, 0, 2

Imagery

Photography

  • Bold use of open space allows for an inviting expression of calm and serenity
  • Include negative space around the subject.
  • Note that rules of thirds or leading line compositions can be a great way to create open space
  • Highlight the subject and the activity, movement, connection they are experiencing by keeping the composition simple
  • Coordinate locations, backgrounds and wardrobe to establish a visual simplicity
  • Simplify the scene rather then overusing shallow depth of field. 

Photography treatment

To create space for text or other design elements over photography, apply a white gradient.

Incorrect
 
Correct
 

Typography

VistaJet's primary font is a serif to represent elegance and lightness, and it is very legible when used in larger sizes. A sans serif font is used for body copy or smaller layouts to increase legibility, especially in digital environments.

Alternative Header

Garamond Premier Pro
Medium Display

Header

Garamond Premier Pro
Light Display Italic

Body copy

Museo Sans 300

Alternative header

Museo Sans 700

Examples

Example 1

Flying private made simple

The first and only global private aviation company

Example 2
today's date

This is a news headline

This is a subtitle for the news article.

This is body copy. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla commodo, quam vitae molestie eleifend, odio ex facilisis ipsum, maximus mollis dui quam ac neque. Maecenas non commodo ante. Mauris non convallis quam. Donec aliquam id urna eu malesuada. Mauris vulputate, diam ac cursus eleifend, mi sapien suscipit sem, nec commodo.